Ultimate Performance

Ultimate performance... every athlete from an elite to a beginner dreams of it. That moment, run or event when everything comes together. Ultimate Performance understands the search for that moment and the efforts required to achieve it. They understand the sacrifices and also understand the journey. And that journey of every athlete, runner, walker or cyclist is where Ultimate Performance's story begins.

It is where their products are dreamed, designed, dreamed again and then developed. It also then means innovation in all their products is driven by function and performance, rather than corporate figures and mumbo jumbo. It is why the origins of UP are routed in you the athlete, the elite runner, the triathlete, the fell runner and the weekend warrior. It is why Ultimate Performance product development is focused on, in and around the fells, trails, mountains and general great outdoors.